Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV


Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).

  • 16:9 Full HD 1080p Resolution Panel (1920×1080)
  • Motionflow 120Hz technology delivers natural motion )
  • BRAVIA Engine EX fully digital video processor
  • Advanced Contrast Enhancer circuit (ACE)
  • x.v.Color technology

Buy Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV from Amazon.

Price:$899.99

HDTV Price Comparisons

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Sony BRAVIA KDL-46NX700 - 46 Widescreen 1080p LED HDTV - 120Hz - Infinite Dynamic Contrast Ratio
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Sony BRAVIA KDL-46EX700 - 46 Widescreen 1080p LCD HDTV w/ Edge LED Backlit - 120Hz - Infinite Dynamic Contrast Ratio
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Sony BRAVIA KDL-40NX700 - 40 Widescreen 1080p LED HDTV - 120Hz - Infinite Dynamic Contrast Ratio
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Samsung LN40C650 40-inch 120Hz 1080p LCD HDTV
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5 Responses to “Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV”

  1. K. Imre says:

    When the box was arrived, instruction manual and four screws for table stand

    were missing. There were no registration material. There were no table of enclosures so what else was missing is unknown. Amazon gave me to a number for SONY which didn’t work. Finally I got someone to talk who tried to sell me the missing parts. I still don’t know how the TV works since I don’t have the manual to run it. After this experience I won’t buy anything from Amazon again.
    Rating: 1 / 5

  2. V. Deshpande says:

    Hi, I bought this TV, supposedly in “Mint” condition. However, on arrival the TV looks as if it has been used for a while – minor scratches on the screen and a few dead pixels pretty much make a mockery of the “Mint” condition. I am looking into options to return this TV , hope that the shipping isnt too bad
    Rating: 1 / 5

  3. Scenario says:

    When a deal sounds too good to be true, it usually is. I ordered this TV directly from Crutchfield based on the price ($1,099) and the free Bravia Link Module. The first TV arrived via CEVA Freight in a box that had obviously been opened, and the TV had obviously been re-wrapped. Upon inspection, the whole top-left corner was shattered so I sent it back. Crutchfield was very apologetic and sent a replacement out. 8 days later, I got a call from CEVA who said the TV’s box had a forklift hole through it and the TV’s screen, so they didn’t even bother delivering it. Irate, I canceled the whole order with Crutchfield and had to drive the free Bravia thing back to UPS to ship it back before they’d give me a credit.

    Incidentally, the Bravia wireless module was obviously not going to be useful, because I later found out that it operates in the 5 MHz range which would definitely interfere with my Wi-Fi network as well as my cordless phones.

    But reading these other reviews, I feel like I dodged an $1,099 bullet. It sure sounds like this TV has a design defect resulting in a “halo of light” leaking in at the edges of the screen. My 46″ XBR5 has no such problem, by the way, and I’m quite happy with it. (I wish I could find a second one.) But had I taken delivery of a pristine XBR7 with this problem (or worse, dead pixels) I would have definitely felt cheated. Sony’s XBR designation just doesn’t seem to mean what it used to mean if they’re going to release products with known defects and then trust their delivery to careless companies.
    Rating: 1 / 5

  4. E. suarez says:

    I DON’T KNOW IF THE XBR9 SERIES O ANY LED CAN GET A PICTURE LIKE THIS 40XBR7, BUT WHAT I CAN SAY IS THIS TV PRODUCE A AMAZING, REALLY REALLY REALLY GREAT PICTURE, HOW IS THAT?? AFTER SET IT UP AND OUT THE BOX, THE PICTURE WAS VERY GOOD, BUT TO AFFORD THISD TV, I HAD TO SELL MY AOC 32 ENVISION WICH HAD THE SAME PICTURE(VERY VERY GOOD ALSO) QUALITY, AND DID NOT GET ANY REASON SO FAR TO GET RID OF INSTEAD THIS SONY, AFTER VERY EXHAUSTIVE TWEAKING HERE AND THERE, WAOOOOOOOOOOO, THE CLOSETS THING TO THE 3D WORLD, I COULD NOT BE HAPPIER, IF YOU HAVE A TV LIKE THIS, I CAN GIVE YOU THE SETTINGS TO HAVE THIS TV SO GREAT, MMM JUST ONE THING, PERFECT SCREEN WITH NO DEAD PIXELS, CLEAN, BUT WHEN I RAISE THE CONTRAST AND THE MOTION IN ORDER TO GET MORE VIVID AND VIBRANT EFFECT PRODUCE RELATIVE GHOSTING, BUT BELIEVE ME, WORTH THE PRICE TO SEE THIS KIND OF EXCELLENT PQ
    Rating: 5 / 5

  5. freiwill01 says:

    similar to another reviwer, i had also bought this via crutchfield that came with a bravia ethernet link module. i was also skeptical about shipping and getting a broken/defective unit. to my pleasant surprise, everything arrived in new condition. after setting it up, everything worked as it should be. love the way it looks too! for 1099 (without tax and free shipping), this is definitely a good deal!
    Rating: 5 / 5

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